THE OVERTONE SPACE
The environment and ecosystem of the art form of music is changing at an ever-increasing pace. Instead of acting, the global creative music scene is forced to react to the demands of the music industry. The result: monopolisation, mass marketing, gigantomania and, above all, the rapid increase in AI-supported music formats, which are increasingly endangering artists' areas of activity.
For this reason, Ulrich has launched OverTone.Space, an initiative that focuses on researching and creating new areas of activity for the medium of music at the interface with economy, new & deep tech, science, research, sustainability, education, social co-existence, etc.
The focus is on utilising the communicative potential of music, the most holistic and one of the oldest means of communication known to mankind.
Within the next few weeks the final version of the OverTone.Space will appear, followed by a new monthly thought starters medium and the presentation of nearly half a dozen of holistic cooperations between music and the above mentioned disciplines.
The world is changing - so let music help shape the future.
